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CONVERSION MASTER:
turn your followers into buyers
Get clear on how to lead your viewers to becoming art collectors - take the guesswork out of selling your art confidently and consistently, by impacting your viewers'
decision making process
WHAT IS "CONVERSION MASTER"?
It’s my signature 20 lessons online workshop created for
visual artists (like you!) who want to boost and maximise art sales.

No more guesswork, no more blindly copying content from other artists, no more random posting with no purpose and results.

With clear instructions on what kind of content to create, who to target and how to nurture followers and sell, you’ll create content that actually converts.

Transform your art account into a SELLING one when you switch to strategic creation & use of content - and build an Instagram sales funnel that brings you paying collectors.
Hi, I'm Natalia
Nand I’m an artist from Italy with over 15 years experience in marketing & sales, and the creator of multiple online workshops for visual artists that get them seen, loved, and selling!
When I first approached Instagram as an artist, I believed that actual sales were completely out of my control. I thought that if I kept showing my work, maybe—just maybe—someone would decide to buy it.
I had no idea how to influence that decision-making process, and every time I posted something, I felt unsure of what actions would lead to sales.
But once I found the strategy behind the process, everything changed. I began to understand how to turn followers into buyers and what type of content actually drives results.
I want to help you experience that same transformation.
If you’ve been posting without direction, hoping your art would speak for itself, I know how discouraging that can be.

It’s easy to feel invisible, wondering why no one is noticing or buying your work, despite the effort you put into each piece. You’re not alone in wanting more recognition, more sales, and for your talent to be acknowledged in a way that financially supports you.

Many artists share that unfulfilled desire, but often find themselves held back by past mistakes—spending time creating content that doesn’t lead anywhere, following generic advice that doesn’t work for visual artists, or even copying other accounts only to attract other artists instead of buyers.
But here’s the thing—if you’re committed to making your art a source of income and taking control of your future as an artist, you already have what it takes.
You’ve worked hard, and I know you're willing to continue learning and improving. That’s the kind of discipline that leads to success. You’re not just creating art for fun—you want your art to be seen, appreciated, and purchased by people who genuinely connect with it.

You may be wondering who to trust when it comes to advice on Instagram, and perhaps you've heard others say that Instagram is no longer the place to sell art (and this message comes from people who either never studied the marketing principles or never understood how social media work for people).

What you need to believe is that you can control your results on Instagram. You can make the algorithm work for you, and most importantly, it’s never too early - or too late to start learning how to market yourself effectively. If you’re ready to take that step, I’m here to guide you through the process—and help you become the artist who not only creates beautiful work but sells it successfully.
The workshop is perfect for you if:
1
You're confused about how to get the most out of Instagram - and it's frustrating!
You’ve been active on the platform, but you have no idea if what you’re doing is right, and you’re already discouraged by not getting the consistent monthly growth or regular sales you hoped for.
2
You’re scared of selling and know that it’s holding you back
Selling makes you cringe and you’re petrified of being judged, but you really want to be an artist that sells online.
3
You’d love to discover how to turn the odd sale into multiple, consistent sales
You know that a more strategic marketing approach would be a game-changer, and you’d love to develop a business mindset, all through expert guidance & support
Here's what you get:
20 lessons broken down into 6 blocks, each covering the key aspects of art marketing and sales on Instagram & how to utilise the available tools, maximising he outcome
Block 1: The basics of IG marketing: niche, personal brand, target audience, and community building
These pillars are essential for an effective marketing strategy. Without them, your sales efforts can feel chaotic and random. If you don’t know your audience, you end up trying to “scream louder” to get noticed.

Understanding your market allows you to focus your efforts on what truly works. Instead of chasing virality, you’ll attract the right people—those most likely to buy from you.
Block 2: Facilitating the sales
Choosing the right platform for an online store allows you to shorten the path to purchase for your art admirers.

Choosing the right platform makes shopping easier for customers, which can lead to more sales and repeat buyers.
Block 3: Fixing the mindset - break free from fears
Learn to confidently share and promote your work without seeing sales as a personal judgment.
Make a shift in perspective that'll allow you to engage with potential buyers and make consistent offers - you’ll build stronger relationships with your audience and increase your chances of making sales, as a result.
Block 4: Building a sales funnel through content
Having a sales funnel on Instagram helps you turn views and followers into consistent sales. Instead of over focusing on reels (that alone don't generate sales) and losing your time and inspiration in chaotic content creation, you learn how to build a system that ensures your efforts bring tangible results
Block 5: Strategic creation & use of content
Understanding which content types serve specific purposes turns your chaotic content creation into a streamlined strategy. When you know how to maximize each type—whether showcasing your art, sharing behind-the-scenes moments, or engaging your audience—you create with intention and clarity. You'll learn how to saver yourself time and reduce frustration, while turning your content into a powerful conversion tool
Block 6: Maximise your art sales
More proven tips and guidance on how to boost your sales and maintain effective communication with your audience. Build a loyal community of recurring customers.
Here's how it works:
1

Join the workshop to become the Conversion Master

Sign up as soon as doors open: Grab the early-bird offer between 15 - 22 October!

Then, it’s full price until 28 October.

Doors are open for a limited time only - don’t miss out!

2
Get instant access to the workshop
Within 24 hours, you’ll be ready to start your journey to conversion mastery
3

Learn at your own pace for 6 months:

You’ll have access to all workshop material for 6 months from the date of purchase (Discover why in the FAQ’s)

Your questions answered:
  • Is this workshop live or pre-recorded?
It’s all pre-recorded. You’ll get instant access to the workshop once you sign up, and it’ll be available for 6 months.
  • Why isn’t it lifetime access like with other courses / workshops?
The availability is limited as students get much better results when they commit to
a deadline, and remain consistent with following the step-by-step process! Also, Instagram algorithms change, so course materials need regular updates with time.
  • I’m new to all this - I’ve never sold anything yet, I’m a part-time artist - is this workshop for me?
If you want to sell your art through Instagram, then it’s the workshop for you,
no matter where you are on your journey. It doesn’t matter how many followers you
have or how much you’ve posted till now. When you put into practice everything I’ll
share with you, with consistent effort & commitment, you’ll see results!
  • I’m a bit insecure about selling my art online, and don’t feel ready. Should I wait or join anyway?
My advice is to join now, don't wait. Building art sales is a long-term project, the more you delay it, the more impossible the task will seem to you. Start learning now, and start figuring out your Instagram game now, so by the moment you're confident with your art, you'll already have a well-performing account that you can use for sales. The course will also give you a boost of motivation and moral support, and maybe that's what you're really missing :)
  • Do you offer payment plans?
Payment plans for Conversion Master are available only to Yes!ArtClub members.
  • Will I actually see results? Will I make more sales than what I’m making now?
The key is consistency, and commitment. If you follow my instructions and put into
practice what you’re learning, you should see a difference in your levels of engagement, your reach, amount of followers, and ultimately people expressing
interest in your art, and buying it! The important thing is to put in the work. It won’t
happen overnight, but it will happen if you commit to following the system.
  • How much time will the course take?
The lessons aren't very long, the information is broken down into small, easily "digestible" pieces. If you dedicate 30-40 minutes daily to watching the content, you will be done in less than a week.
  • If I get stuck on one of the modules during the workshop, who can I contact? Is there a possibility to ask questions?
The course is self-paced and pre-recorded, which means we won't have an opportunity to speak live; however, if you have questions or need extra assistance, you can always contact me through email: natalia@nataliakarpman.com. Depending on your question, I will find a suitable way to help you :)
Don't wait to master the art of conversions:
transform your art account into a SELLING one,
when you switch to strategic content creation, and build an Instagram sales funnel that brings you paying collectors

Transform your art sales on Instagram - starting NOW

  • Implement the new knowledge right away & see the difference
    You don’t have to wait — what you learn in this workshop can be put into action immediately, so you can start turning followers into paying customers right now.

  • Say goodbye to overwhelm
    Imagine content creation feeling easy and even fun — because with my proven framework, it will be. No more second-guessing or stressing about what to post. You’ll feel secure and motivated as you finally start seeing your efforts pay off!
  • No big following - no problem!
    Even with a small audience, you can connect with true fans who will fall in love with your work and become loyal buyers. It’s about reaching the right people, and I’ll show you how.

  • Stop overthinking your Reels & build a sales funnel instead
    Stop making reels waiting for the art to sell just through exposure. I’ll personally guide you through a step-by-step journey, showing you how to move viewers smoothly through a simple funnel—from their first glance to a sale.
  • Stop being afraid to sell
    If the thought of pitching your art feels terrifying, don’t worry—I’ll help you break free from that fear. You’ll go from scared to confidently selling your art with joy, if you practice my advice :)
  • Create content with purpose!
    No more random posting or hoping for the best. I’ll teach you how to create content that’s focused on bringing real results—whether that’s attracting followers, engaging them, or getting them to buy.
Transform your art account into a SELLING one:
turn your followers into buyers
CONVERSION MASTER:
The enrolment is now closed. Follow @yes.artmarketing for updates about the next reopening!
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