Hi, I'm Natalia!
I’m an artist — but I didn’t arrive here by accident or overnight.
Before becoming a full-time artist, I spent over 10 years working in marketing and sales, and I hold a Master’s degree in Marketing.
On paper, I should have known exactly how to sell my art.
And yet… I didn’t. Because selling art is not the same as selling products or services.
Why traditional marketing didn’t work for my art
Most marketing strategies are built on a pain → solution model:
That works for software, it works for fitness programs, for many other products and services, but - it does not work the same way for art.
MARKETING ART IS SHOWING YOUR BUYER THE WORLD WHERE THIS ART COMES FROM. We can't just sell a painting by selling a painting - we have to sell the feeling.
Art is emotional. Personal. Often intuitive. It doesn't "solve a problem" - it affirms a belief. When I tried to apply classic marketing formulas to my art, it felt awkward, forced and completely misaligned with who I was as a creator.
And I know many artists feel exactly the same way.