Become a successfully selling artist
by mastering Instagram marketing:
build a brand that attracts your ideal buyers
Stop guessing how to sell on Instagram, copying what other artists do and getting disappointed:
you can market and sell your art with confidence, by implementing a strategy that would get your art seen by your ideal audience.
This online training packed with immediately implementable marketing tools will teach you how to turn Instagram from a time-consuming burden into a powerful art sales channel.
Unlock the true potential of your art!
you can market and sell your art with confidence, by implementing a strategy that would get your art seen by your ideal audience.
This online training packed with immediately implementable marketing tools will teach you how to turn Instagram from a time-consuming burden into a powerful art sales channel.
Unlock the true potential of your art!
Over 300 students have kickstarted their art business with me since 2022
Instagram is the #1 platform for artists and makers worldwide to promote their products.
With the strategy you'll learn with me, you will be able to grow your account and turn your followers into art collectors.
With the strategy you'll learn with me, you will be able to grow your account and turn your followers into art collectors.
I’ve been where you are. When I picked up a brush back in 2018, I found my passion, but I had no idea who my buyers were or how to sell my art.
I felt insecure calling myself an artist, and there was no clear path to finding buyers. Even with a marketing degree, I had little experience with Instagram and learned through trial and error.
Now, in 2025, after several years of selling my own art full-time and helping fellow artists build their online sales, I’ve learned:
I felt insecure calling myself an artist, and there was no clear path to finding buyers. Even with a marketing degree, I had little experience with Instagram and learned through trial and error.
Now, in 2025, after several years of selling my own art full-time and helping fellow artists build their online sales, I’ve learned:
- Art is for everyone—to create, enjoy, and buy. You don’t need permission to sell your art, and you're an artist already.
- Instagram offers clear principles and tools for creating great content, growing your audience, and selling art. It’s all figured out.
- Success comes from connecting with the right audience and taking consistent steps. It’s very real and achievable.
I see wasted effort every day.
9 out of 10 artists that come to me for help have already tried Instagram and felt disappointed by it - lack of tangible results after months of doing content can demotivate anyone.
The problem is not that art we make is precious to us and we feel rejected when it doesn't get noticed immediately.
It's that many artists start posting art without learning about the platform or even basic marketing principles. They just repeat what they see others doing, and copy other artists' mistakes.
They have the tool, but they aren't using it right.
Because no one helped them.
9 out of 10 artists that come to me for help have already tried Instagram and felt disappointed by it - lack of tangible results after months of doing content can demotivate anyone.
The problem is not that art we make is precious to us and we feel rejected when it doesn't get noticed immediately.
It's that many artists start posting art without learning about the platform or even basic marketing principles. They just repeat what they see others doing, and copy other artists' mistakes.
They have the tool, but they aren't using it right.
Because no one helped them.
What if instead of getting burned out by making content that doesn't do anything for you (and doubting your art), you could:
Create art confidently, knowing your buyers and how to reach them?
Having consistent sales coming from your Instagram, without sacrificing your entire life to it?
Build a community of like-minded people who truly appreciate you and your creativity?
Spend your life doing what you truly enjoy, and getting paid for that passion?
It's not too late to start taking the steps in that direction :)
Having consistent sales coming from your Instagram, without sacrificing your entire life to it?
Build a community of like-minded people who truly appreciate you and your creativity?
Spend your life doing what you truly enjoy, and getting paid for that passion?
It's not too late to start taking the steps in that direction :)
Empower yourself with the know-how so you could be the artist that SELLS:
Instead of feeling ignored on Instagram, create content that attracts buyers and boosts visibility, engagement, and sales.
Instead of hoping that someday your content would go viral and bring you the momentum: build that momentum yourself. I'll tell you how.
Having a marketing strategy means spending less time guessing how to make sales and more time creating art, while your content brings you collectors.
Instead of hoping that someday your content would go viral and bring you the momentum: build that momentum yourself. I'll tell you how.
Having a marketing strategy means spending less time guessing how to make sales and more time creating art, while your content brings you collectors.
All of this is the
InstaArtSales Bootcamp
InstaArtSales Bootcamp
- how to use Instagram to promote your art & get sales
- personal brand, content strategy, target audience - make the most of your account
- how to communicate with the audience & convert followers into art buyers
- marketing & sales tools for art sellers
- building customer loyalty & sustainable income from art sales
and more
The doors are open right now: you can get access to the course materials and start making a difference in your art business right away!
- personal brand, content strategy, target audience - make the most of your account
- how to communicate with the audience & convert followers into art buyers
- marketing & sales tools for art sellers
- building customer loyalty & sustainable income from art sales
and more
The doors are open right now: you can get access to the course materials and start making a difference in your art business right away!
Here's what you get:
- Self-paced learningLearn about building artistic and personal brand on Instagram and implement the strategies right away as you're watching the lessons on your own time
- 6 recorded lessonsThe lessons are recorded - you will be watching the recordings of the last Bootcamp that went live (in Fall 2024). The lessons include a Q&A part where most popular questions about growing an art business on Instagram are already answered for you!
- Extra materials & guidanceAll the lessons are available through the exclusive Facebook group.
You will find the video recordings of each lesson, extra PDF guides and materials to help you implement the new knowledge and see the progress in your business.
What you'll learn during each lesson:
- Lesson 1: Understand the platformKnow the Instagram inside and out; learn how to discover your artistic voice and connect with your ideal buyers though the personal brand
- Lesson 2: Define your content pillarsUnderstand the principles of strategic content making; turn your IG page into a magnet for potential buyers
- Lesson 3: Build a shopLearn about pros and cons of websites vs. marketplaces; clarify the benefits of each for your art business and implement a system that facilitates easier sales
- Lesson 4: Get your salesDiscover the "soft sales" method and overcome limiting beliefs and fear of rejection. Learn about the sales-boosting tools and techniques for artists - get control over your sales
- Lesson 5: Build an email listCreate an efficient email marketing strategy: learn how to grow your email list with lead magnets, and how to use email marketing for your art sales
- Lesson 6: Plan for the futureMaster setting the goals and getting to them; learn about burnout prevention methods. Get into the right mindset and commit to the journey.
The Bootcamp is perfect for you, if
You're brand-new to selling your art on Instagram
You have an Insta account, but you don’t yet have the knowledge or experience of
selling your art online
selling your art online
You're promoting your art, but have no clue if you're doing the right thing
You’ve been posting content showcasing your art, but still no amazing results yet.
You want to boost your Instagram presence, and take your marketing to the
next level
You want to boost your Instagram presence, and take your marketing to the
next level
You've sold a few pieces already, and are more than ready to break through to the next level of selling art online
You know that developing a strategic approach to Instagram coupled with a business mindset is the key to your success as an artist selling online. You’re ready for personalised guidance & support
Students who’ve grown their accounts, defined their personal brand & turned
followers into buyers!
followers into buyers!
FAQ - see if your question is answered here
- What makes this course different to other marketing courses for artists?
This is a course made by an artist with a marketing background - all the advice in this course was tested multiple times and proved effective.
It's also a course created with empathy and understanding of what life of an artist is like - when one doesn't have thousands of dollars to invest into websites and marketing - and is also limited on time. The Bootcamp offers a realistic and steady path to earning money with art - there are no watered down generic "instagram tips", but a practical, implementable guidance drawn from experience.
It's also a course created with empathy and understanding of what life of an artist is like - when one doesn't have thousands of dollars to invest into websites and marketing - and is also limited on time. The Bootcamp offers a realistic and steady path to earning money with art - there are no watered down generic "instagram tips", but a practical, implementable guidance drawn from experience.
- When I will start to see a difference in my account growth, engagement and sales?
The success stories you see on this page are a result of consistent effort put in overtime, after the bootcamp. No story is an overnight success, and it would be misleading to give you a certain timeframe, because everyone's niche, market and content are different. That said, with discipline and dedication, creating quality content on a regular basis will bring you the progress - if other artists could, you can too :)
- How long will I have the access for?
You'll have lifetime access to all the lessons through the FB group. You can watch the recordings anytime, however, the feedback from me is not a part of the course anymore - it's self paced learning.
- I have another day job / other commitments/ I'm a part-time artist, and I probably won't be able to follow your guidance in real-time, is the course still good fit for me?
Yes. Most of the artists start part-time, and the majority of Bootcamp students usually have other jobs, little children, and other commitments. It's not a deal breaker at all :) You can take all the theory from the course and implement it at your own comfortable pace - no pressure, no deadlines. That said, even if you're following the course in your own time, putting in the work, with consistency, dedication and discipline is crucial in order to see results. Make sure you remember that!
- I don't have many followers and I'm not sure if I can sell my art yet. I'm still looking for my style/subject. I'm interested in the Bootcamp, but don't feel ready, what should I do?
My advice is to join now, don't wait. Building art sales is a long-term project, the more you delay it, the more impossible the task will seem to you. Start learning now, and start figuring out your Instagram game now, so by the moment you're confident with your art, you'll already have a well-performing account that you can use for sales. The course will also give you a boost of motivation and moral support, and maybe that's what you're really missing :)
- I’m already selling a few pieces online through Instagram - will I still benefit from this course?
If your sales are occasional and unpredictable, the Bootcamp will help you get more control over them. You'll be able to plan your marketing efforts strategically and see the connection between the actions you take and the outcomes, which leads to more stable sales
Unlock the true potential of your art &
become the artist that SELLS:
become the artist that SELLS:
Get instant access to the course materials & drive your art business in the right direction, with confidence.
Additional VAT charge applies for EU-based customers
Additional VAT charge applies for EU-based customers
€290 in monthly payments
Choose this option if you'd like to split the investment in 3 or more parts.
For EU customers: On the checkout page that opens next, choose Klarna and follow the steps.
For outside the EU: send a request to natalia@nataliakarpman.com to get the payment plan
For EU customers: On the checkout page that opens next, choose Klarna and follow the steps.
For outside the EU: send a request to natalia@nataliakarpman.com to get the payment plan
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