ART BUYER MATCH:
a clear path to attracting your ideal collectors on Instagram
a clear path to attracting your ideal collectors on Instagram
Step-by-step guidance on finding your ideal buyers and get them to find your art
WHAT IS "ART BUYER MATCH"?
It's a system that will get your art seen on Instagram - by people who are most likely to buy it - delivered to you in 10 short lessons, containing steps and clear instructions that you can follow right away.
No more attracting other artists, guessing and blindly copying what other creators do on Instagram - you will build your own unique social media presence, without compromising your artistic integrity.
With clear instructions on what kind of content to create, who to target and how to nurture followers and sell, you’ll create content that actually attracts your ideal buyers and generates sales.
No more attracting other artists, guessing and blindly copying what other creators do on Instagram - you will build your own unique social media presence, without compromising your artistic integrity.
With clear instructions on what kind of content to create, who to target and how to nurture followers and sell, you’ll create content that actually attracts your ideal buyers and generates sales.
Hi, I'm Natalia
I’m an artist, based in Italy with over 15 years experience in marketing & sales, and the creator of multiple online workshops for visual artists that get them seen, loved, and selling!
When I first approached Instagram as an artist, I believed that actual sales were completely out of my control. I thought that if I kept showing my work, maybe—just maybe—someone would decide to buy it. Sounds familiar, doesn't it?
I had no idea how to influence that decision-making process, and every time I posted something, I felt unsure of what actions would lead to sales.
Everything changed, when I realised that my buyers most resonated with my art when I told stories about it. When I shared my inspiration.
That led me to the understanding that to stand out on social media as an artist, and to get more buyers, I needed to make my story a part of my marketing.
I began to understand how to turn followers into buyers and what type of content actually sparked interest and generated sales.
I want to help you experience that same transformation.
I had no idea how to influence that decision-making process, and every time I posted something, I felt unsure of what actions would lead to sales.
Everything changed, when I realised that my buyers most resonated with my art when I told stories about it. When I shared my inspiration.
That led me to the understanding that to stand out on social media as an artist, and to get more buyers, I needed to make my story a part of my marketing.
I began to understand how to turn followers into buyers and what type of content actually sparked interest and generated sales.
I want to help you experience that same transformation.
You’re doing everything “right” on Instagram—but your art still isn’t selling. Instead of attracting buyers, you’re stuck in a loop of getting likes and occasional follows from other artists.
And with every reel that goes unnoticed by collectors, you wonder: Is Instagram even worth it?
My students have been exactly where you are. I have too! Instagram seems self-explanatory - at first, it seems that simply showing up—posting consistently, following trends, and doing what other artists were doing—would somehow get your work in front of buyers. But instead, many artists just blending in, hoping, and feeling frustrated when their art wasn’t selling. The truth? It is not your art that is the problem—it is your approach.
The problem isn’t that collectors aren’t on Instagram. They are. Everyone has Instagram today, you just haven’t been shown how to reach your people. And I get it—when you’re posting without a clear strategy, it feels like you’re speaking to everyone and no one at the same time. You might be creating amazing content, but if it’s not designed to attract your buyers, you’re wasting time, energy, and confidence. I know that struggle because I’ve been there.
But what if instead of guessing, you had a clear, targeted strategy? What if you knew exactly how to position your art to make collectors pay attention—without being “salesy” or inauthentic? What if your content actually led to sales?
That’s exactly what Art Buyer Match is designed to help you do. Inside this mini-course, you’ll learn how to stop attracting other artists, figure out who your target audeince is, and start reaching the people who actually want to buy your work.
You’ll discover how to:
✔️ Identify your ideal buyer so your content speaks directly to the right audience
✔️ Use Instagram strategically to attract collectors, not just engagement from other artists
✔️ Create content with purpose, leading people from interest to purchase—without feeling pushy
✔️ Build an art brand that sells, so you can grow a real community of buyers
How much longer will you keep guessing? Let’s get your art noticed and purchased!
And with every reel that goes unnoticed by collectors, you wonder: Is Instagram even worth it?
My students have been exactly where you are. I have too! Instagram seems self-explanatory - at first, it seems that simply showing up—posting consistently, following trends, and doing what other artists were doing—would somehow get your work in front of buyers. But instead, many artists just blending in, hoping, and feeling frustrated when their art wasn’t selling. The truth? It is not your art that is the problem—it is your approach.
The problem isn’t that collectors aren’t on Instagram. They are. Everyone has Instagram today, you just haven’t been shown how to reach your people. And I get it—when you’re posting without a clear strategy, it feels like you’re speaking to everyone and no one at the same time. You might be creating amazing content, but if it’s not designed to attract your buyers, you’re wasting time, energy, and confidence. I know that struggle because I’ve been there.
But what if instead of guessing, you had a clear, targeted strategy? What if you knew exactly how to position your art to make collectors pay attention—without being “salesy” or inauthentic? What if your content actually led to sales?
That’s exactly what Art Buyer Match is designed to help you do. Inside this mini-course, you’ll learn how to stop attracting other artists, figure out who your target audeince is, and start reaching the people who actually want to buy your work.
You’ll discover how to:
✔️ Identify your ideal buyer so your content speaks directly to the right audience
✔️ Use Instagram strategically to attract collectors, not just engagement from other artists
✔️ Create content with purpose, leading people from interest to purchase—without feeling pushy
✔️ Build an art brand that sells, so you can grow a real community of buyers
How much longer will you keep guessing? Let’s get your art noticed and purchased!
The Art Buyer Match is perfect for you if:
1
You’re tired of posting on Instagram and only attracting other artists instead of actual buyers
You want to reach collectors who love your work—not just people who appreciate it but never purchase.
2
You don’t have a clear idea of who your ideal buyer is or how to reach them
Right now, your content feels like it’s speaking to everyone and no one at the same time, and you’re not sure how to attract the right audience.
3
You feel stuck and unsure what kind of content actually leads to sales
You’ve been creating posts, reels, and stories, but it feels random—and you don’t know how to make your content work strategically to attract collectors
4
You want to sell art without feeling salesy or inauthentic
You’re looking for a way to market your work that aligns with your artistic values, builds genuine connections, and turns followers into buyers—without chasing trends or pushing hard sales.
Here's what you get:
Everything you need to attract collectors, build a loyal audience, and sell your art—without the guesswork
10 Video Lessons
Learn exactly how to identify your ideal audience, what makes them notice your art and your content and how to use that in your strategy to grow, attracting buyers & selling art
Step-by-Step Guidance
A clear, actionable strategy that shows you what to post, how to connect with collectors, and how to market your art authentically, staying true to your artistic self but creating high-performing content at the same time
Practical ChatGPT Prompts
Get 3 powerful prompts to help you understand who your buyers are and how to connect with them, how to write content that speaks directly to buyers, builds trust, and drives sales effortlessly
Here's how it works:
1
Sign up for the course as soon as the doors open
First 10 people to sign up get a bonus Instagram page audit from Natalia
The enrolment opens on Feb 18, 9 am Central European time!
2
Get instant access to course materials
You will have lifetime access to the course materials after signing up - learn & implement the new knowledge at your own pace!
Your questions answered:
- Is this course live or pre-recorded?
It’s all pre-recorded. You’ll get access to the course once you sign up, and you'll have lifetime access.
- I’m new to all this - I’ve never sold anything yet, I’m a part-time artist - is this workshop for me?
If you want to sell your art through Instagram, then it’s the workshop for you,
no matter where you are on your journey. It doesn’t matter how many followers you
have or how much you’ve posted till now. You can start from 0 but avoid typical beginner mistakes! When you put into practice everything I’ll share with you, with consistent effort & commitment, you’ll see results!
no matter where you are on your journey. It doesn’t matter how many followers you
have or how much you’ve posted till now. You can start from 0 but avoid typical beginner mistakes! When you put into practice everything I’ll share with you, with consistent effort & commitment, you’ll see results!
- I’m a bit insecure about selling my art online, and don’t feel ready. Should I wait or join anyway?
My advice is to join now, don't wait. Building art sales is a long-term project, the more you delay it, the more impossible the task will seem to you. Start learning now, and start figuring out your Instagram game now, so by the moment you're confident with your art, you'll already have a well-performing account that you can use for sales. The course will also give you a boost of motivation and moral support, and maybe that's what you're really missing :)
- Will I actually see results? Will I make more sales than what I’m making now?
The key is consistency, and commitment. If you follow my instructions and put into
practice what you’re learning, you should see a difference in your levels of engagement, your reach, amount of followers, and ultimately people expressing interest in your art, and buying it! The important thing is to put in the work. It won’t happen overnight, but it will happen if you commit to following the system.
practice what you’re learning, you should see a difference in your levels of engagement, your reach, amount of followers, and ultimately people expressing interest in your art, and buying it! The important thing is to put in the work. It won’t happen overnight, but it will happen if you commit to following the system.
- How much time will the course take?
The lessons aren't very long, the information is broken down into small, easily "digestible" pieces. If you dedicate 20 minutes daily to watching the content & making notes, you will be done in less than a week.
- If I get stuck on one of the lessons during the course, who can I contact? Is there a possibility to ask questions?
The course is self-paced and pre-recorded, which means we won't have an opportunity to speak live; however, if you have questions or need extra assistance, you can always contact me through email: natalia@nataliakarpman.com. Depending on your question, I will find a suitable way to help you :)
It's time to stop being confused: Instagram marketing for creative businesses is already figured out.
You just need to follow the steps & see the difference on your page - when your Instagram finally brings sales, you can focus on what's really joyful - your art ;)
You just need to follow the steps & see the difference on your page - when your Instagram finally brings sales, you can focus on what's really joyful - your art ;)
Transform your Instagram presence with ART BUYER MATCH
- Know exactly who your ideal buyer isInstead of hoping the right people find you, you’ll have a crystal-clear picture of your audience—and a plan to attract them
- Stop wasting time on content that doesn’t workNo more throwing posts out there and hoping for the best. You’ll know what to create, why it works, and how to make it lead to sales.
- Feel confident marketing yourselfIf pitching your work feels scary, I’ll show you how to promote your art in a way that feels natural, not salesy
- Finally attract collectors, not just other artistsNo more posting into the void—reach people who genuinely love and want to buy your art.
- Get sales even with a small followingYou don’t need thousands of followers—just the right ones. Learn how to connect with buyers who value your work
- More security, motivation, and momentumWhen you start seeing engagement from real buyers, you'll feel inspired to keep going—and selling!
READY TO ATTRACT YOUR DREAM COLLECTORS?
Join the Art Buyer Match—and take full advantage of Instagram marketing opportunities, turning your account into a growing & selling one
€390
Offer is available until Feb 23
FIRST 10 people to sign up get a BONUS Instagram page audit from Natalia @yes.artmarketing!
FIRST 10 people to sign up get a BONUS Instagram page audit from Natalia @yes.artmarketing!
SIGN UP
